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01 / COMPRESSION ZONE · HOME SERVICE

What to Do After a Storm Damages Your Roof: A Practical Homeowner’s Guide

A storm can turn an ordinary day upside down in a matter of minutes. One moment, the rain is tapping against the windows; the next, strong…

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storm damage & insurance claims
02 / EXPANSION ZONE
03 / CATEGORY WARP

Readable type shifts from compressed to open.

SCALE METHOD
CompressBrief signal
ExpandMajor idea
CompareDifferent widths
ResetNormal rhythm
04 / WARP COLUMNS

Three widths. Three reading behaviors.

NARROWBrief reads
MEDIUMImage + article
WIDEMajor analysis
07 / NORMAL SPEED

Latest stories return to a steady reading rhythm.

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